{"id":2587,"date":"2015-08-06T05:35:25","date_gmt":"2015-08-06T04:35:25","guid":{"rendered":"http:\/\/www.lerunnergeek.fr\/?p=2587"},"modified":"2024-02-14T18:42:50","modified_gmt":"2024-02-14T17:42:50","slug":"runtastic-se-fait-racheter-par-adidas-pour-220-millions-deuros","status":"publish","type":"post","link":"https:\/\/lerunnergeek.fr\/index.php\/2015\/08\/06\/runtastic-se-fait-racheter-par-adidas-pour-220-millions-deuros\/","title":{"rendered":"Runtastic se fait racheter par Adidas pour 220 millions d&rsquo;euros"},"content":{"rendered":"<p>Adidas, la marque aux trois bandes vient de d\u00e9penser 239\u00a0millions de dollars pour s\u2019offrir l&rsquo;\u00e9diteur de nombreuses applications d\u00e9di\u00e9es au sport et en particulier au Running, <strong>Runtastic<\/strong>.<\/p>\n<p>Pour la petite histoire, Runtastic dispose de plus de\u00a070 millions d&rsquo;utilisateurs enregistr\u00e9s et compte plus de 140 millions de t\u00e9l\u00e9chargements.\u00a0L&rsquo;entreprise \u00e9tait jusqu&rsquo;\u00e0 pr\u00e9sent d\u00e9tenue \u00e0 50,1% par une filiale du groupe allemand Axel Springer.<\/p>\n<p><a href=\"http:\/\/www.lerunnergeek.fr\/wp-content\/uploads\/2015\/08\/Adidas-compra-Runtastic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2589\" src=\"http:\/\/www.lerunnergeek.fr\/wp-content\/uploads\/2015\/08\/Adidas-compra-Runtastic.jpg\" alt=\"Adidas-Runtastic\" width=\"375\" height=\"268\" \/><\/a><\/p>\n<p>Avec cet achat, Adidas compte clairement se relancer sur le march\u00e9 du sport et du fitness. Ses applications Micoach laiss\u00e9 \u00e0 l&rsquo;abandon, Adidas risque d&rsquo;apporter un peu de fra\u00eecheur dans ses services. Il ne sera pas impossible de voir fleurir des objets connect\u00e9s (montre, bracelet d&rsquo;activit\u00e9s&#8230;) brand\u00e9s Adidas d\u2019ici quelques temps.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas, la marque aux trois bandes vient de d\u00e9penser 239\u00a0millions de dollars pour s\u2019offrir l&rsquo;\u00e9diteur de nombreuses applications d\u00e9di\u00e9es au sport et en particulier au Running, Runtastic. Pour la petite histoire, Runtastic dispose de plus de\u00a070 millions d&rsquo;utilisateurs enregistr\u00e9s et compte plus de 140 millions de t\u00e9l\u00e9chargements.\u00a0L&rsquo;entreprise \u00e9tait jusqu&rsquo;\u00e0 pr\u00e9sent d\u00e9tenue \u00e0 50,1% par une<\/p>\n","protected":false},"author":3,"featured_media":7623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[29,332],"class_list":["post-2587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus","category-actus-geek","tag-adidas","tag-runtastic"],"_links":{"self":[{"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/posts\/2587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2587"}],"version-history":[{"count":1,"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/posts\/2587\/revisions"}],"predecessor-version":[{"id":7624,"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/posts\/2587\/revisions\/7624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/media\/7623"}],"wp:attachment":[{"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lerunnergeek.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}